Regenerative Row Crops
Greenfield Co.
Turning guesswork into a system — how Greenfield Co. made one season repeatable
The Challenge
Four hundred hectares were being managed from memory and a spreadsheet, so no two seasons ever started from the same place.
62%
less input waste
The Approach
We started in the field, not the browser — one full walk of the rotation plan with the growing team.
From there the site was built as a system: modular sections for each crop block, a CMS for trial results, and one page that finally explained the practice to buyers.
The Outcome
A single source of truth for a farm that had been running on memory. Input decisions are now made against last season’s numbers instead of instinct.
Key Metrics
62% less input waste · 3 fewer passes per field · 18 hours saved each month