Orchards & Cider
Harrow & Sons
Four generations, one page — how Harrow & Sons made their history legible
The Challenge
A century-old orchard had a story worth telling and nowhere coherent to tell it, so buyers kept arriving unconvinced.
3×
direct orders
The Approach
A century of orchard history sat in shoeboxes and in people’s heads. We built the archive first, then the site around it.
Each variety got a page, each generation a chapter, and the cider range a shop-ready structure that the family can extend themselves.
The Outcome
Buyers now arrive already convinced. The story does the first half of the conversation before anyone picks up the phone.
Key Metrics
3× direct orders · 47% longer time on page · 9 varieties documented