Growers’ Co-operative
Verdant Valley Co-op
One place to stand — how Verdant Valley brought 240 member farms together
The Challenge
Every member farm published on its own terms, so the co-op read as a hundred small brands instead of one.
240
member farms onboarded
The Approach
A co-operative is only as clear as its weakest page. We gave all 240 member farms one shared template and one shared vocabulary.
Members publish their own updates through the CMS; the co-op keeps the structure, the typography, and the trust.
The Outcome
One brand instead of a hundred. Members onboard in an afternoon, and the co-op finally reads as a single organisation.
Key Metrics
240 member farms onboarded · 1 shared template · 4 hours to publish a new farm